LoJack highlights its technology for tracking autistic kids
WESTWOOD —
After becoming a household name for its vehicle-tracking technology, LoJack Corp. is now trying to draw attention to how its technology can be used to track autistic children.
The Westwood company is highlighting the fact April has been designated National Autism Awareness Month by sending representatives to a number of autism-awareness events in Massachusetts and Rhode Island. LoJack staffers who attend the events are demonstrating how the company’s SafetyNet products work. The program uses radio frequency transmitters to track down adults – such as those with Alzheimer’s, and children who are at risk of wandering.
LoJack has been trying to capitalize on its $1 million purchase of Locator Systems in 2008 by marketing its SafetyNet program. The acquisition was an example of how LoJack is trying to expand its business beyond the tracking of stolen cars.
LoJack spokesman Jeremy Warnick said there are nearly 50 public safety departments – including police, fire and sheriff’s departments – in Massachusetts that currently use the SafetyNet system. He said the company doesn’t provide specific enrollment figures.
To draw attention to Autism Awareness Month, the company is waiving its $99 enrollment fee for customers who sign up this month. But LoJack’s primary revenue source from this program is its monthly subscription fee, which is currently $30.
A local public safety agency also has to be equipped and trained to track the device if the person who is wearing the transmitter goes missing. More than a dozen agencies on the South Shore use the SafetyNet system.
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